A website is a good marketing tool if you know how to use it right. One of the factors that will guarantee the success of your site is its design. This is what will catch your target visitor's eye and will make him stay and look around.
Another factor that could make your site visitor stay and return to your site is your navigation system. It should be simple yet solid so that the information your target audience is looking for can be found easily.
In building your navigation system, always put yourself in the shoes of your site visitor. Think about how you will click away from a site if you cannot find what you are looking for and how you will never go back to visit it again. That is what your site visitor will do as well if you do not have the right navigation elements on your site and below are seven of them:
1. Main navigation bar should be placed on top of every web page. It should be simple and cleanly structured.
2. Your navigation system should only be three levels or less. Placing more than these might drive away your visitors.
3. A navigation bar should also be placed on the footer of your website.
4. Your web pages should not have too many options for navigation. This could create confusion among your site visitors.
5. Your web pages should have breadcrumbs on them. Similar to Hansel and Gretel's breadcrumbs, they will be responsible for guiding your target audience through their navigation trail. This will make it easy for them to go from one page to the next.
6. Your web content should have links integrated into them. Just ensure that your visitors will know exactly where these links will take them. These links are also great for enhancing your search engine optimization efforts.
7. Never use JavaScript or Flash for your navigation system. Keep in mind that nowadays many people already use mobile devices in browsing the web. They won't be able to navigate or use your site if you are using Flash or Javascript. Users whose web browsers' Flash versions have not been updated will also experience the same problem.
If you will look at all these elements, there is basically one clear-cut rule on having the best navigation system for your website: Make it easy for your site visitors to go where they want to go.
You should never make it hard for them to look for where they should head next and how they should get there. Everything should be laid out for them, so finding information on your site is straightforward and stress-free. Your visitors will love your site for this.
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